Technology HUB
Technology HUB is a binational innovation and entrepreneurship ecosystem in Ciudad Juárez, built on the grounds of the former US Consulate. This was its first real web presence, and the challenge was to make a large, multi-layered offering legible and credible to serious tenants and partners.
- Client
- Technology HUB
- Services
- Digital Strategy, UI & UX Design, Persona-Led Journeys, Intuitive Content Management, Laravel & Vue.js
We began with the audiences themselves, mapping distinct buyer personas across industry, enterprise, and startup visitors, then shaping a tailored journey for each. Developed with the Technology HUB copywriter, the bilingual, editorial design brings order to a sprawling offering and guides every audience group toward a clear, low-friction path to reserve a space.
The site is a fully custom build on Laravel and Vue, with dynamic content running throughout. A bespoke management panel lets the team operate the entire site on their own — from the blog, news, and member directory to programs and staff — keeping a constantly evolving campus current without developer involvement.
The result is a contemporary digital presence that gives Technology HUB a single, coherent home for its whole offering, matching online the credibility the campus had built in person.
